Infiniti wasn't launched until 1990, but in the short time it's been around, it's become a classic in Boston and other cities around the country. Nissan wanted to start a brand that separated itself from their current line of cars and trucks. With the Infiniti brand, they were able to achieve this by paying attention to the small details that make luxury cars worth the money. There were some problems with the initial release, though.
Nissan launched the Infiniti brand with two models initially, the Q45 and the M30. The launch didn't go as well as planned, though. A lot of people attribute it to the advertising campaign that Nissan decided to run. As an introduction to the vehicle, the commercials and advertising materials were full of nature, but didn't show the car. While this may have worked for some, people in Boston and elsewhere were annoyed with the commercials more than anything else.
After adding more vehicles to the lineup (and using advertising that actually showed the cars), sales of Infiniti models began to increase during the 90s. Today, Infiniti is a recognized brand for high-end luxury vehicles in Boston and other cities around the country. They may have gotten off to a rough start, but they've learned from their mistakes and put a lot of effort into making their vehicles truly top notch.
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